Ssupd is the sister brand of Lian Li. Ssupd stands for Sunny Side Up Design-
"Because nothing beats the feeling of cooking the perfect sunny side up egg and the warm feeling and satisfaction you feel after eating it. "
Ssupd is focused on the builder experience and emotion of using PC hardware and accessories to create and play. The lead designer as well as the founder, Ssu, majored in Architecture and has worked for Lian Li as a lead designer for over 10 years. As a leader, Ssu knows the importance of working with others. As a result, Ssupd is focused on collaboration between different companies to create something truly great.
The goal of Ssupd is simple: Make PC building intuitive, pleasurable, and fun.